I start by understanding the problem. Who is this for? What are they struggling with? What else exists and why isn't it working for them? I dig into the market, study competitors, and talk to potential users.

This is where I figure out if an idea is worth pursuing. I map out the user journey and identify the real pain points. If the foundation isn't solid, nothing else matters.

Once I understand the problem, I lock in the direction. What's the positioning? What's the vibe? What's in the MVP and what's not? I explore visual directions, nail down the brand voice, and set clear scope boundaries.

By the end of this phase, I have a brand brief and a sitemap. No ambiguity about what I'm building or how it should feel.

This is where everything becomes tangible. I design the brand system, write all the copy, and build out every screen. I think about what's going through someone's head at each step—what they need to see, what would confuse them, what makes them take action.

Before moving to code, I make sure the designs actually work. Not just look good—but make sense for real people using them.

Time to build. I write clean code, test properly, and ship to production. The goal is to get something real out into the world—not perfect, but solid enough to learn from.

Then comes the launch. Product Hunt, social media, communities where the users are. After that, I watch what happens and iterate based on real feedback.